Your numbers come from every tier and never quite match. BevGenie sorts that out, then tells you what moved, why, and what to do next.
BevGenie is a decision intelligence system built for beverage alcohol. It harmonizes regulatory filings with your own depletion, retail scan, shipment, and field records into one reconciled commercial view, diagnoses why a number moved, and returns the action that answers it. It serves suppliers, distributors, and the insights teams behind them.
Shipments, depletions, and point-of-sale rarely line up. By the time a trend reaches a monthly report, the moment has passed. BevGenie turns fragmented signal into one timely, trusted view.
How the platform worksShipments, depletions, and POS data each tell a partial story, and they never quite agree.
Connects every signal into a single, reconciled view of market performance you can actually trust.
When performance slips, was it price, promotion, execution, or demand? Usually nobody can say.
Isolates the driver behind the number and points to the pricing, program, or shelf decision that answers it.
Category shifts outpace the reporting cycle. By the time they surface, the first-mover window is gone.
Surfaces demand as it builds — in seconds — so you shift spend and focus reps while it still counts.
One unified data foundation and AI core, delivering answers from day one and aligning every team around a single version of the truth.
See the whole board — category, geography, competitor, and channel — reconciled and current.
Turn the read into the move, framed for the role of the person who asked.
Where the foundation is heading: reading demand ahead of the cycle rather than confirming it afterwards. This layer is in development and is not part of the product today.
What the two shipping layers hand back: answers, reports, decks, sell sheets, exports
Role-ready answers for the people who actually own the number. Pick a seat.
Which distributor deserves our brand, and how do we prove it?
Is soft velocity the brand, the distributor, or the market?
Which markets are pacing ahead or behind?
What should we require from a distributor before we sign?
Where is margin leaking across pricing and promotion?
Does our home-market success travel to the next market?
Why are we missing the number right now?
Do depletions, scan data, and distributor reports agree?
Which competitors just filed new labels and distribution?
Where are trade investments falling short?
What is true sell-through versus forecast?
How do lift and margin vary by region?
Public, proprietary, and partner sources — cleaned, matched, and mastered — so every answer stands on the same ground.
Label approvals, filings, and product innovation as it enters the pipeline.
Your own depletion data, when you bring it, read for movement, price sensitivity, and geographic consumption patterns.
10M+ menus as a demand signal across the on-premise channel.
Industry reporting parsed and structured into trackable movements.
Licensed outlet directories and state-by-state alcohol rules.
POS, shipment, promotional, and field activity — matched to the market.
Short answers to the questions that come up in every evaluation. Longer ones live on the platform and solution pages.
Ask us your ownDecision intelligence is the practice of turning market signals directly into a recommended commercial move, rather than into a report someone still has to interpret. In beverage alcohol it means reconciling depletions, retail scan data, and distributor reports into one view, identifying the driver behind a change in velocity or margin, and naming the action that answers it. The output is a decision, not a chart.
A BI tool shows you what happened and leaves the diagnosis to you. BevGenie carries the reasoning layer as well: it knows three-tier mechanics and state-level rules, and it tailors each answer to the role of the person asking, so it can say whether a velocity dip is pricing, execution, or genuine demand. Dashboards answer “what”. BevGenie answers “why” and “what now”.
BevGenie is built for commercial teams in beverage alcohol operating inside the three-tier system. That means suppliers and manufacturers of spirits, wine, beer, and ready-to-drink brands, their distributor and wholesale partners, and the insights and analytics teams who own the data all of them argue over. Typical users are heads of sales, founders and general managers, regional sales directors, and heads of insights.
Yes. Distributor teams use it to prioritize reps and routes against the accounts that matter, track progress against supplier-defined targets, and turn broad direction into a ranked, trackable account list.
BevGenie harmonizes public, partner, and proprietary sources: the TTB COLA label registry, more than 10 million on-premise menus, trade publications, licensed outlet directories, and state-by-state alcohol rules. When you bring your own depletion, retail scan, point-of-sale, shipment, promotional, and field data, it is matched against all of it so every answer stands on the same ground.
BevGenie is designed to answer from day one rather than after a data-warehouse project. A demo runs on your own categories and markets in a thirty-minute session with no data preparation required from your team. Entity resolution and mastering happen inside the ConsumerIQ platform, so you are not asked to clean distributor files before you get a first answer.
The answer, and the artifact the decision needs next. A question asked in plain language can end as a chart, a written report with those charts embedded, a slide deck exported to PowerPoint or PDF, a buyer-facing sell sheet as a branded PDF, or a typed Excel or CSV export of the underlying rows. The generated documents carry your own brand colors and logo, and anything produced can be shared as a private, internal, or public link. See what BevGenie produces.
See BevGenie answer the questions your team asks every Monday — on your categories, your markets, your data.